Introduction
Drunk Elephant has built a reputation for delivering high-performance skincare products with clean, biocompatible formulations. Among their most sought-after offerings, the C-Firma Fresh Day Serum and B-Hydra Intensive Hydration Serum provide a powerful duo for brightening and deeply hydrating the skin.
With scientifically backed ingredients such as 15% L-ascorbic acid (Vitamin C), ferulic acid, and pro-vitamin B5, these serums cater to those seeking a youthful, radiant complexion. In this comprehensive review, we will explore the key features, pricing, user reviews, and comparisons with similar competing products available on Amazon.
Product Descriptions: What Are C-Firma Fresh Day Serum and B-Hydra Intensive Hydration Serum?
C-Firma Fresh Day Serum
Drunk Elephant’s C-Firma Fresh Day Serum is a potent antioxidant-packed Vitamin C serum designed to brighten, firm, and protect the skin from environmental stressors. Unlike many Vitamin C products that degrade over time, C-Firma comes in two separate components (a liquid serum base and a powdered L-ascorbic acid), ensuring that it stays fresh until activated.
Key ingredients include 15% L-ascorbic acid, which boosts collagen production and reduces the appearance of dark spots; ferulic acid and vitamin E, which enhance the antioxidant power of Vitamin C and improve skin stability; and pumpkin ferment and pomegranate extract, which provide enzymatic exfoliation to remove dead skin cells and improve texture.
B-Hydra Intensive Hydration Serum
Drunk Elephant’s B-Hydra Intensive Hydration Serum is a lightweight, water-based moisturizer that delivers continuous hydration and reinforces the skin barrier. It is formulated with pro-vitamin B5 and pineapple ceramide, which restore moisture, smooth fine lines, and improve overall skin texture.
Key ingredients include pro-vitamin B5, which hydrates and soothes irritated skin; pineapple ceramide, which strengthens the skin’s natural barrier and retains moisture; and sodium hyaluronate crosspolymer, which provides deeper hydration compared to regular hyaluronic acid.

Pricing Information
Both serums are available as a duo set (1.69 fl oz each) on Amazon at an approximate price of $128.00. However, individual pricing may vary based on promotions or availability.
Key Features and Benefits
C-Firma Fresh Day Serum
- Potent antioxidants combat free radicals and prevent premature aging.
- Skin brightening reduces hyperpigmentation and improves skin radiance.
- Collagen-boosting firms and plumps skin for a more youthful appearance.
- Long-lasting formula keeps Vitamin C fresh due to unique two-phase packaging.
B-Hydra Intensive Hydration Serum
- Deep hydration delivers intense moisture without clogging pores.
- Skin barrier repair strengthens and protects against environmental damage.
- Lightweight formula absorbs quickly, making it perfect for layering with other skincare products.
User Reviews and Feedback
Drunk Elephant’s C-Firma Fresh Day Serum and B-Hydra Intensive Hydration Serum are highly rated by skincare enthusiasts.
C-Firma Fresh Day Serum
The serum has an average rating of 4.6 out of 5 stars on Amazon. Users report a noticeable improvement in brightness and skin tone. The innovative packaging ensures Vitamin C remains fresh for longer. It works well for reducing dark spots and improving skin elasticity. Some users experience a slight tingling sensation, which is common with Vitamin C serums. The activation process of mixing powder with serum may be inconvenient for some.
B-Hydra Intensive Hydration Serum
This serum has an average rating of 4.7 out of 5 stars on Amazon. Users praise its hydrating properties, stating that it delivers moisture without feeling heavy or greasy. It works well for all skin types, including sensitive skin, and layers beautifully under makeup or other skincare products. However, a few users feel that it may not provide enough hydration for extremely dry skin, especially in harsh winter climates.
Competitive Analysis: Pricing and Features Comparison
To help determine if these serums are the right choice, here is a comparison with five of the closest competitors.
SkinCeuticals C E Ferulic is priced at approximately $182.00 and contains 15% Vitamin C, Vitamin E, and Ferulic Acid. It is highly effective and dermatologist-recommended but has a high price point.
The Ordinary Hyaluronic Acid 2% + B5 costs around $7.00 and includes hyaluronic acid and vitamin B5. It is an affordable and deeply hydrating product but lacks additional beneficial ingredients found in more premium products.
Dr. Dennis Gross C+ Collagen Brighten & Firm Serum retails for about $78.00 and contains Vitamin C and collagen amino acids. It effectively firms and brightens the skin, though some users report a slightly sticky texture.
Neutrogena Hydro Boost Serum is available for approximately $20.00 and features hyaluronic acid. It is lightweight and non-comedogenic, though it contains fragrance, which may not be suitable for sensitive skin.
La Roche-Posay Hyalu B5 Serum is priced around $30.00 and includes hyaluronic acid and vitamin B5. It plumps and hydrates the skin but may feel slightly tacky upon application.
Detailed Ratings for Drunk Elephant Serums
C-Firma Fresh Day Serum
- Efficacy: 4.8/5 – Brightens and firms effectively.
- Texture: 4.5/5 – Absorbs well but may feel slightly sticky.
- Packaging: 5/5 – Unique system keeps Vitamin C fresh.
- Value for Money: 4.2/5 – Premium price but high-quality ingredients.
B-Hydra Intensive Hydration Serum
- Efficacy: 4.6/5 – Provides long-lasting hydration.
- Texture: 4.7/5 – Lightweight and non-greasy.
- Packaging: 4.8/5 – Convenient and easy to use.
- Value for Money: 4.3/5 – Good hydration but may not be enough for extremely dry skin.
Why Drunk Elephant Stands Out
Drunk Elephant’s C-Firma Fresh Day Serum and B-Hydra Intensive Hydration Serum offer a powerful combination of antioxidant protection, hydration, and skin barrier repair. The fresh-mix Vitamin C system in C-Firma ensures optimal potency, while B-Hydra’s lightweight hydration makes it a great everyday moisturizer.
Compared to competitors, Drunk Elephant products are formulated without essential oils, silicones, or artificial fragrances, making them a preferred choice for individuals with sensitive skin. Their efficacy, high-quality ingredients, and clean formulation make them worth the investment for those looking to improve their skincare routine.
Frequently Asked Questions
Q: Is Drunk Elephant’s C-Firma Fresh Day Serum suitable for sensitive skin?
A: Yes, though it contains 15% L-ascorbic acid, which may cause slight tingling upon application. If irritation occurs, it is recommended to use it every other day until the skin builds tolerance.
Q: Can B-Hydra Intensive Hydration Serum be used with other moisturizers?
A: Yes, B-Hydra layers well with other moisturizers and serums. It can be used under a heavier cream for added hydration.
Q: How long does the C-Firma Fresh Day Serum stay effective?
A: Once mixed, it remains potent for about six months. To preserve efficacy, store it in a cool, dark place.
Conclusion
The Drunk Elephant C-Firma Fresh Day Serum and B-Hydra Intensive Hydration Serum offer exceptional performance, high-quality ingredients, and innovative packaging that maintains ingredient potency. They provide brightening, firming, and hydration benefits suitable for all skin types.
While these serums are priced on the higher end, they deliver noticeable results, making them a worthwhile investment for those seeking clean, effective skincare solutions.
Further Reading:
Drunk Elephant C-Firma and B-Hydra Review
Review: Drunk Elephant B-Hydra Intensive Hydration Serum
Review: Drunk Elephant C-Firma Day Serum